Singapore Skincare Annual Category Insights – Shopee & Lazada

Skincare on Shopee & Lazada | Singapore

Singapore Skincare Category Insights across Shopee & Lazada. The report delves into key category trends across the Skincare category in Singapore. It highlights how the category performs across subcategories, top brands across platforms, and various deep-dives across pack size, price segments, brand market share, and search visibility


The Report Covers ~35 Brand Analysis Over

SGD 25.8M

Total Annual Market Size (Shopee + Lazada)

7

Skincare Formats Covered

70%

Shopee Share

30%

Lazada Share

Uncovering Insights On​

  • Category size
  • Top brands by format & Market share
  • Pack Size & Price Segment Split
  • Search Visibility & Share of Search
  • Brand Positioning across Value / Mid-Premium / Premium
  • Opportunity for Brands across formats


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