SEA Hair Care Category Insights across Shopee & Lazada explores how the Hair Care category is evolving across Vietnam, Thailand, Philippines, Malaysia, and Singapore. The report highlights category size, format trends, platform dynamics, top brands, search visibility, price segmentation, pack-size trends, and top-selling SKUs across SEA ecommerce platforms.
Hair Care across SEA is estimated at ~$218M annually across Shopee & Lazada, with Vietnam contributing the largest share at ~$85M. Shampoo remains the dominant format across all SEA markets, while Serum & Treatments continue to gain traction in premium segments. Shopee continues to lead the Hair Care category across SEA markets, while Lazada shows stronger premium and pharma-driven positioning in markets like Singapore and Thailand.
The Report Covers ~40 Brand Analysis Over
~$218M
Annual Hair Care Category Size (Shopee + Lazada)
5
SEA Markets Covered
~80%
Shopee Share Across SEA
4
Hair Care Formats Covered
Uncovering Insights On
- Category size & platform split
- Top brands & market share across SEA
- Search visibility & share of search
- Price segment analysis across Value / Mid-Premium / Premium
- Pack size trends & format-level insights
- 1P vs 3P seller dynamics
- Top-selling SKUs across SEA markets
